Krewe
Challenge
With a saturated digital market, Krewe wanted to stand out from its competitors with striking but simple website. The main objective was to showcase case studies and skill set but also demonstrate they are knowledgeable industry leaders that are approachable and personable.Skills Involved
Brand and Research
Brand and Research
To understand the competitors, research was conducted to fully understand their offering and how they represented themselves online. This research fed into the brand and core business offerings that would provide Krewe with a competitive edge and USP. Once this was established the new branding was created. The new brand represents the agencies core offerings of UX, UI and web development but in a digital and interactive manner.
Wireframes
Wireframes
Once the agencies core values were established wireframes were produced to ensure the key information was presented in a clear and concise way. It was crucial that the website was easy to navigate through, with key information on the homepage with limited click throughs to inner pages of the website. The interactions and animations were a crucial element to consider, ensuring it emerged the user into the brand and encourage them to get in contact.
UI
UI
Once the wireframes were approved, the new branding was applied to the structure and rolled out across the inner pages.