Wren
Challenge
The appliance page receives high traffic; however, the functionality and experience doesn’t drive users to convert from website visits to website enquiry. With the ultimate goal of generating appointments to the showroom, ensuring the UI improvements made were tactical to increase visibility on Google by demonstrating trust and reliability and also have a competitive edge.Skills Involved
Research - competitor benchmarking
Research - competitor benchmarking
Before putting pen to paper, competitor benchmarking was conducted which included researching the direct competitors but also other companies in different industries. This helped to demonstrate what worked well and what didn’t, which would feed into the design of the new appliance page.
Prototyping
Prototyping
Once the design was completed, it was uploaded onto InVision and tested with the user to highlight if there are any problems and amends needed.
Wireframes and UI
Wireframes and UI
Final UI showcased: - Fixed header with main CTA pulled out from main bar into its own section - Fixed tabs on the side with easy access to main CTAs for example book an appointment - Product video - Standard product layout that users are familiar with - Prominent and clean product imagery - Main CTA stand out on page for example book an appointment - Cross sell and upsell - Demonstration of product range - Reliability and trust with reviews and showcasing product in customer homes with a social feed - SEO considered throughout with social feed, video and reviews - User flow considered throughout – directing users to relevant section on the website to encourage users to find out more about the brand and product range Please note this was a personal project